About
Yixiang
Tong
About
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Experiences
Graphic Designer
Sun Siyam Resort
￭ Drove sales by producing all resort marketing designs in both print and digital platforms.
￭ Delivered over 100 posters, 10+ key brochures, factsheets, meal plans, presentations, 40+ TV campaigns, as well as promotional assets such as price lists and menus.
￭ Produced multilingual designs (English, Chinese, Russian) tailored to international holidays and markets. eg. One Chinese New Year campaign poster for the “Iru Full Day Excursion” generated $20,000 in revenue within 30 days of launch from Chinese guests.
￭ Strengthened a consistent luxury visual identity across all designs and media content to enhance marketing presence and support customer engagement and loyalty.
￭ Work closely with all departments and the Marketing team in China to execute promotional strategies, driving overall revenue growth.
￭ Directed the photographer and content creator during photoshoots by leading visual research, managing shoot plans, and selecting final images for marketing use.
￭ Supported the sales team in hosting FAM trips and influencers, particularly from China. Provided translation and branding support to ensure a luxury guest experience and help drive future business and revenue from the Chinese market.
￭ Delivered over 100 posters, 10+ key brochures, factsheets, meal plans, presentations, 40+ TV campaigns, as well as promotional assets such as price lists and menus.
￭ Produced multilingual designs (English, Chinese, Russian) tailored to international holidays and markets. eg. One Chinese New Year campaign poster for the “Iru Full Day Excursion” generated $20,000 in revenue within 30 days of launch from Chinese guests.
￭ Strengthened a consistent luxury visual identity across all designs and media content to enhance marketing presence and support customer engagement and loyalty.
￭ Work closely with all departments and the Marketing team in China to execute promotional strategies, driving overall revenue growth.
￭ Directed the photographer and content creator during photoshoots by leading visual research, managing shoot plans, and selecting final images for marketing use.
￭ Supported the sales team in hosting FAM trips and influencers, particularly from China. Provided translation and branding support to ensure a luxury guest experience and help drive future business and revenue from the Chinese market.
Freelance Graphic Designer
Freelance
Jun 2020
￭ Delivered 6 design projects, including leaflets, web design, and social media content for clients from different countries.
￭ Mastered Design and AI tools such as Adobe Suite, Midjourney and ChatGPT to generate visuals and improve workflow efficiency.
￭ Developed strong presentation skills through direct client communication and adapting designs to meet different market needs.
￭ Gained insights into European culture, visual preferences, and market trends during a abroad.
￭ Mastered Design and AI tools such as Adobe Suite, Midjourney and ChatGPT to generate visuals and improve workflow efficiency.
￭ Developed strong presentation skills through direct client communication and adapting designs to meet different market needs.
￭ Gained insights into European culture, visual preferences, and market trends during a abroad.
Art Project Manager , Apex Legends Mobile Game
Tencent
￭ Assisted to the development of 1 international mobile game in collaboration with Electronic Arts (US), which generated over $40M in global lifetime revenue.
￭ Delivered key milestones across 3 game seasons, including 6 CG trailers, 12 original characters, 3 game worlds, and over 10 interfaces.
￭ Oversaw and coordinated a team of 130+ game artists in China and Bulgaria, both in-house and outsourced, ensuring consistent visual quality and timely delivery by managing tasks, facilitating team meetings, and following up on feedback.
￭ Delivered key milestones across 3 game seasons, including 6 CG trailers, 12 original characters, 3 game worlds, and over 10 interfaces.
￭ Oversaw and coordinated a team of 130+ game artists in China and Bulgaria, both in-house and outsourced, ensuring consistent visual quality and timely delivery by managing tasks, facilitating team meetings, and following up on feedback.
Graphic Designer
Media Stockroom Coordinator
Photography Teaching Assistant
Tufts University
￭ Proficient Adobe software by designed 8 sets of promotional materials: posters, manuals, presentations, etc. for media equipments
￭ Managed 500+ media devices, including cameras, recording, lighting, VR, 3D, and other equipment
￭ Serviced 160+ schoolmates on media equipments info and usage by comprehensive presentations
￭ Instructed over 40 international students on photography with presentations on the use of various camera equipments, design software.
￭ Managed 500+ media devices, including cameras, recording, lighting, VR, 3D, and other equipment
￭ Serviced 160+ schoolmates on media equipments info and usage by comprehensive presentations
￭ Instructed over 40 international students on photography with presentations on the use of various camera equipments, design software.
Recognitions
PhotographY Portfolio
Feb 2022
Awwwards
Cover Photo
May 2021
Time Magazine
Design Portfolio
Dec 2020
Awwwards